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DAN LUSBY | CREATIVE DIRECTOR

The Loch Ness Centre

Drumnadrochit, Scotland

Immersive Visitor Journey

The Loch Ness centre was completely redeveloped to create a new visitor journey using film and animation as the primary source of storytelling and immersion.

A series of themed rooms lead you through the story of Loch Ness using history, myths, science and discovery.

Lloyd Hicks, Creative Director - Form Atlarge

"Dan’s creative direction on Loch Ness was flawless, he brought the vision to life and made it look effortless.”

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