As part of the transition to freelance I wanted to create a brand identity that I could apply to all aspects of my working life.
Website, social media, stationary, presentations etc
Using my name DAN as the starting point I simplified the letters down into their most basic form. The three letters share similar triangular features, so a right angled triangle representing the D became the basis.
Keeping the angles the same throughout and by simply moving and cropping into that shape I had formed the basis of the word DAN as a logo.
The rectangular shape I added to finish off the N helped to create a solid line on both sides of the logo, which helped with framing it and also created the silhouetted impression of a factory.
A metaphor for the hard work I will always put in.
