100% Cricket is a year long advertising campaign by the International Cricket Council to further raise the awareness of women's cricket and to get 1 million new people playing the sport.
This animated sequence launched the campaign in March 2020
Working from the direction of the team at Wasserman, London.
I was tasked with bringing to life some of their style frames to place emphasis on key words throughout a 20, 30 and 60 second sting.
I also created the animated logo which concluded the piece.
Produced for Wasserman