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100% Cricket

ICC

Animated Film

Motion Graphics, Logo Design

100% Cricket is a year long advertising campaign by the International Cricket Council to further raise the awareness of women's cricket and to get 1 million new people playing the sport.

This animated sequence launched the campaign in March 2020

Working from the direction of the team at Wasserman, London.

I was tasked with bringing to life some of their style frames to place emphasis on key words throughout a 20, 30 and 60 second sting.

I also created the animated logo which concluded the piece.

https://www.facebook.com/watch/?v=640846033405570

Produced for Wasserman